Saturday, December 28, 2019

Slavery Vs Human Trafficking - 1572 Words

Slavery still exists currently in contemporary society, but present-day slavery differs from the one centuries ago. Human trafficking is a type of slavery in modern society that involves the use of coercion or fraud to control victims into performing activities while ignoring the victim’s consent. Human trafficking has many misconceptions such as only women and children are victims or sex trafficking is the same as human trafficking. People are tricked by traffickers because of their manipulative tactics and mainly targeting young adults, children, or foreigners. Slavery and human trafficking share similarities such as being forced into doing something without pay, and also these two have differences by how the conditions are currently†¦show more content†¦Labor and sex trafficking both use very similar methods. Exploiting the victim’s weakness is a common method for traffickers. â€Å"They prey on the longings of the victim’s heart and fill psychologic al wounds that the victim has had inflicted on him or her in a previous life experience† (Tomkiewicz). From creating longings of the victim’s heart and filling them with psychological wounds, the victim will become weaker and easier to manipulate because he or she would want somebody to rely on. Traffickers often aim for young girls, ages 12 to 14, who had a bad childhood and abusive family, so they can act as their guardian. After gaining the victim’s trust, the trafficker will lead them away from his or her family and force him or her into prostitution. Traffickers would use filthy methods such as saying â€Å"I saved you† or â€Å"I love you,† then after this psychological attack they would end with â€Å"do this for me please, if you love me† (Tomkiewicz). Manipulating with the victim’s heart is easy because the trafficker was able to gain their trust and love. CNN unfolds a story about a human trafficking survivor and the cruel re ality of human trafficking that happens commonly in Mexico and United States. In a CNN article â€Å"Human trafficking survivor: I was raped 43,200 times† by Rafael Romeo, the author began with how he interviewed with the survivor, Karla Jacinto, and she tellsShow MoreRelatedSlavery in the Past vs. Human Trafficking in the Modern World909 Words   |  4 PagesSlavery What are the differences and similarities between slavery in the past and human trafficking in the modern world? Over the last several years, the issue of human trafficking has been compared with the slave trade. This is because both are focused on taking someone against their will and forcing them to engage in demeaning activities. Yet, the practices of modern traffickers are different from slave traders. To fully understand the similarities and disparities requires contrasting them withRead MoreSenator Huff Proposed An Act Of The Penal Code, Senate Bill 420 Essay1750 Words   |  7 Pagessellers of human trafficking and prostitution (â€Å"Human trafficking bill,† 2015). Currently there is no separation from the consumer requesting services than from the seller. Both, the consumer and individual providing services are just as guilty of the crime. The new bill proposal would direct more attention to the buyers, to collect verifiable data in turn to shape public policy and best practice and ultimately provide accurate information to existing law enforcement agencies (â€Å"Human Tra fficking BillRead MoreSenate Bill 420 : Defining Prostitution And Separating The Buyers From The Sellers Essay1171 Words   |  5 Pagesjourney of the life cycle of legislation. Which makes us wonder why can’t the Assembly create a draft to somehow link prostitution to human tracking; therefore the crime would go from being a misdemeanor to a felony; therefore when factoring in the budget one gets the best bang for their buck. B. Scope of Issue: Human Trafficking is â€Å"considered a form of modern slavery† involving the recruitment, transportation, transfer and/or harboring the receipt of a person by either the means of force or coercionRead MoreSex Trafficking And The United States1672 Words   |  7 Pagesterm human sex trafficking, they think of heinous acts that take place in other countries where adults, children, girls and boys are exploited to perform sexual acts in exchange for money or goods against their will. They think it typically occurs in places that are less developed than the United States. However, the reality of this horrific crime is that it is taking place in the United States, and it occurs more and more each and every day. Young girls are not solely the victim of human sex traffickingRead MoreSenate Bill 420 : The Issue Of Prostitution And Separating The Buyers From The Sellers1171 Words   |  5 Pagesjourney of the life cycle of legislation. Which makes us wonder why can’t the A ssembly create a draft to somehow link prostitution to human tracking; therefore the crime would go from being a misdemeanor to a felony; therefore when factoring in the budget one gets the best bang for their buck. B. Scope of Issue: Human Trafficking is â€Å"considered a form of modern slavery† involving the recruitment, transportation, transfer and/or harboring the receipt of a person by either the means of force or coercionRead MoreIs The Safe Harbor Law? Essay1641 Words   |  7 PagesHarbor law is there for many human trafficking victims, it not only provides assistance for human trafficking victims, to heal from the trauma of this crime, but this law also allows juvenile judges to hold hearings to determine whether a minor is a human trafficking victim and a procedure to temporality set aside the complaint for a crime such as prostitution or other related offenses. The safe harbor law is to try to ensure the safety and wellbeing of minor human trafficking victims. I would like toRead MoreHuman Trafficking : Modern Day Slavery1604 Words   |  7 PagesHuman Trafficking One of the most serious crimes worldwide, human trafficking is the buying, selling, and transportation of people for the use of sexual exploitation, forced labor, or organ removal. â€Å"Human trafficking is modern-day slavery and involves the use of force, fraud, or coercion to obtain some type of labor or commercial sex act.† (What is human trafficking Homeland) It happens in the United States and foreign countries. Many people do not see it happening, but in fact it is happeningRead MoreHuman Trafficking : Modern Day Slavery1732 Words   |  7 PagesHaley Gooding Mrs. Gallos English 3 Honors 6 April 2017 Human Trafficking One of the most serious crimes worldwide, human trafficking is the buying, selling, and transportation of people for the use of sexual exploitation, forced labor, or organ removal. â€Å"Human trafficking is modern-day slavery and involves the use of force, fraud, or coercion to obtain some type of labor or commercial sex act.† (What is human trafficking Homeland) It happens in the United States and foreign countries. Many peopleRead MoreThe United States Of America Should Legalize Prostitution1178 Words   |  5 PagesINTRODUCTION Attention Getter: Is your job considered socially acceptable? Does the government protect you and your rights as a human beign? Do you get health insurance? You’re not reduced to your profession when they report your brutal murder in the news, right? People don’t say that you had it coming, that you were asking for it when you entered your job, right? Well, if the answer is yes, that means you aren’t a sex worker. Controversy and Significance Statement(s): Prostitution is a crime inRead MoreSex Trafficking And The Legalization Of Prostitution1183 Words   |  5 Pageswork are unable to be protected, defend themselves, and are victimized. Sex trafficking occurs in victims who are transported and exploited by traffickers who seek to make profit through forced and coerced sex work. Prostitution and sex trafficking are both sexual violent acts that have been used against victims in different but similar methods. The purpose of this essay is to differentiate sex work between sex trafficking and encourage the decriminalization of prostitution. This research paper argues

Friday, December 20, 2019

The Theories And Measurement Of Personality Characteristics

Personality does not have a specific meaning in a psychological term and there have been multitude of definitions. What involves personality, is not just one thing; there are various factors that contribute what is personality? Personality seems to be located upon a complicated interaction between genetic, environmental factors, and with race, ethnicity, culture, age, as well as, gender. In 1937, Gordon Allport defined personality as ‘the dynamic organisation within the individual of those psychophysical systems that determine a unique adjustment to the environment’ (Maltby, Day, and Macaskill, 2013, pp.18). However, in 1961, Allport defined it again, but this time as ‘the dynamic organisation inside the person of psychophysical systems that determine the person’s characteristics patterns of behaviour and thought’ (8 Theories and Measurement of Personality Characteristics, 2014). His definitions are the most quoted. This essay will discuss the advanta ges and disadvantages focused on personality and comparing it to the controversy of situations in predicting behaviour by including some empirical research. Personality is a concept used in our everyday lives, due to the judgements as a society we form, consciously or not about others. The word ‘personality’ is often used by people, referring it as a global implicit judgements created by all the impressions and feelings made by an individual. When people react to certain situations in a fairly consistent manner, this willShow MoreRelatedThe Effects Of Faking On Personality Assessments992 Words   |  4 PagesPersonality assessments are a tool used frequently in organizations. However, the phenomena of faking on personality assessments is a relevant concern in the selection process. Research regarding faking on personality assessments have revealing that faking and the distortion of responses does occur. In addition, research has been conducted to determine how to detect when faking occurs on a personality assessment. Furthermore, research has been conducted showing the individual characteristics doesRead MoreBiological and Humanistic Approaches to Personality Essay1251 Words   |  6 PagesRunning head: BIOLOGICAL AND HUMANISTIC APPROACHES TO PERSONALITY Mileva Repasky PSYC 250 Jean M. Porter University of Phoenix Personality can be defined as â€Å"the complex of all the attributes-behavioral, temperamental, emotional and mental-that characterizes a unique individual.† (Princeton University, n.d.) Personality has been studied and explained for a long time and is linked directly to Maslow’s humanistic and biological theories. This paper seeks to describe the biological factorsRead MoreHow Personality Affects Employees Behaviors, Attitudes, And Performance At Work1537 Words   |  7 Pagesemployee has different personality. Personality can affect people’s attitudes, behaviours and job performance. Therefore, it is very essential for a company to consider and measure employees’ personality. Purpose The purpose of this essay is to explain how personality affects employees’ behaviours, attitudes and performance at work, how personality is measured by organisations. And using academic evidence, argue it is valuable for organization behaviour scholars to conduct personality testing before hiringRead Moretwin studies Essay1158 Words   |  5 Pagesï » ¿ ARTICLE REVIEW Separated Twins and the Genetics of Personality Differences: A Critique Author(s): Jay Joseph EDP 1002 : THEORIES OF PERSONALITIES Introduction Throughout history, across all cultures, people have been fascinated with twins. In addition to interest in the close emotional ties and biological similarities that twins may share, reports of special twin languages and twin extrasensory perception (ESP) help people to explore ideas of what it means to be humanRead MoreTrait Theory and Brand Personality Framework1679 Words   |  7 Pagesabout Trait Theory and Brand Personality Framework in personality. Details of the two theories will be explained first, along with some real examples of how firms make use of personality traits to strengthen their brands. The shortcomings of the two existing theories will then be analyzed, and some measures developed by recent researchers will be introduced in order to overcome the weaknesses. I chose this topic because I am interested in psychology and personality traits. Many personality tests usuallyRead MorePersonality Stability and Change in Trait Theories of Allport and Eysenck990 Words    |  4 PagesThe evaluation of personality stability and change across the life span is largely determined by theoretical beliefs. While some scholars have a more deterministic viewpoint and consider human personality as fairly predictable and stable over time (e.g. biogenetic determinism), other theorists view personality as fluid and highly malleable (e.g. behaviorism). The intermediate stance assumes a bidirectional relationship between heredity and environment, which allows for both consistency and changeRead MoreExplain Eysencks Approach to Understanding Personality. Is Personalit1734 Words   |  7 PagesBefore examining Eysencks approach to understanding personality, we need to define what personality is. Dictionary definition (1) Personality Ââ€" the sum of all the behavioral and mental characteristics by means of which an individual is recognised as being unique. What is meant by personality? It is the inner quality of a person, the sum of their life experiences, the way the environment affects a persons outlook and a conscious choice. Personality is not better or worse than any other personsRead MoreMgt 600 Essay629 Words   |  3 Pagesand external equity and how is each achieved in organizations? 3. Differentiate between (a) content, and (b) process theories of motivation. 4. In Equity theory, what are two possible outcomes/ratios? What can an employee do to deal with inequity when it occurs? 5. How does Herzberg’s view of satisfaction/dissatisfaction differ from traditional views? How is his theory applied in practice? (note specifically, the steps outlined in your reading article for â€Å"job enrichment†). 6. DiscussRead MoreThe Analysis of the Five Factor Model Essay examples1483 Words   |  6 Pageslongitudinal and cross situational. Finally, the application of the model within and outside psychology will be evaluated to show support that the FFM provides a solid foundation for an adequate personality psychology. â€Å"The Five Factor Model provides a compelling framework for building personality measures that seek to represent the domain of individual terms broadly and systematically† (Briggs, 1989 as cited in McAdams. DP, 1992, p. 332). The FFM consists of five factors (TheRead MoreEssay on Cattells Big Five Factors997 Words   |  4 PagesCattells Big Five Factors Cattell’s Big Five Factors of Personality, Behavioral Genetics, and Evolutionary Personality Theory. Current Research Raymond Cattell (1905-present) designed the â€Å"Big five Factors of Personality†, in which five classifications are revealed. Big Five factors: #1 extraversion vs. introversion, #2 agreeableness vs. antagonism, #3 conscientiousness vs. undirected ness, #4 neuroticism vs. emotional stability, and #5 openness to experience vs. not open to experience

Thursday, December 12, 2019

Taxation Law ATO Interpretative Decision

Question: Describe about the Taxation Law of ATO Interpretative Decision. Answer: Case Study 1: Residence and source According to Oxford Dictionary reside means, to permanently inhabit, or for an appreciable time span, to reside, in or at a particular place. But in order to know whether Fred is a Australian resident for the purpose of taxation different tests will apply, which are used to find out whether a individual is a Australian resident or not. (Australian Taxation Office, 2011). If he satisfies any one of the 4 legal tests requirement he will be considered as Australian citizen: Residency Test: It is a Primary Tax Residency test for determining on whom and when tax is being levied and if a person doesnt fulfill the test of residency, he will still be taken as a resident of Australia. Abode Test: An individual will be believed to be a citizen of Australia, if the abode is of Australia, unless Australian Taxation Office is pleased that the individuals domicile is outside the nation. 183 day test: If an individual is there in the country for more than half 6 months, he will be considered as a constructive individual if Australia unless it is proved that the domicile of that person is not the country and there is no intention to be a resident of that country. Superannuation test: It says that Australian government employees working at an Australian post outside are to be treated as the residents of Australia (Australian Taxation Office, 2015). Residential Status of a person entering in Australia can be determined by studying Tax Ruling TR 98/17 which includes the situations under which an individual is seen as an Australian Resident. This Ruling gives the interpretation of commissioner within the definition of resident included under the ITAA act ('the 1936 Act'). There are various elements which aid in establishing the residential status of an individual which are as follows: Behavior and reason for ones Presence When family also resides in abroad because of work Buying and maintenance of assets in Australia Ordinary course of life being same as before entering in Australia and after i.e. Actions and Habits (Australian Taxation Office, n.d.). If a person is physically present for a long period of time in a country it would be considered consistent to reside in Australia. Normally 6 months are taken into consideration for determining the residential status of a person in Australia. It was held in the case of FCT v Pechey that: if a person had stayed in a particular country for a considerable time it will be assumed that he had a established or usual abode there( FCT v Pechey). The invisible intention element is being referred in the rule of 183 day test. Thus it is avoided by the Australian government and also it is seen that intention is the major element in deciding the residence of an individual (Wills, 1997). Therefore in the current situation Fred will be considered as a resident of Australia as he satisfies two tests requirement as mentioned earlier i.e. Domicile test and 183 day test as he lived for 11 months in Australia and have taken a house on lease for staying there and it was only because of his ill- health that he went back otherwise he would not have returned back. Case Study 2: Ordinary Income Californian Copper Syndicate Ltd v Harris (Surveyor of Taxes) (1904) 5 TC 159 In this case the court upheld that although transactions with a profit-making purpose is a well known principle, with regard to the question of taxable income where a investment owner wishes to earn it and get a larger amount for the same rather than the amount on which he originally took it over, the increased amount will not be regarded as assessable gain for the purpose of taxable income. Although it is founded that increased amounts earned by way of realizing or assessable by way of converting the securities where whatever is done is not simply a realization or exchange of investment but an enactment take place in whatever happens inside a business. There is a slight difference which departs the two classes of case laws that are impossible to explain and both the cases should be seen in accordance with their factual situations: the question to be decided in both total number of profit have inculcated a simple change of values by leaving a security because it is the profit earned in an occupation in doing or performing a act of earning profit (Australian taxation Office, n.d.). Scottish Australian Mining Co Ltd v FC of T (1950) 81 CLR 188 In this case it was held that as company is being engaged in the work of sub-dividing the work and other activities which take place inside the company so it has merely taken the essential pace to realize the land in the most beneficial manner as a result of which the profit is said to be non- assessable. In the regard of which it was held by another judge that, In my view the facts has to be secure enough before a court had to say that the company which has not bought or adopted a land for making profit by way of agreement to sale was employed in the job of giving the land and not simply realizing it, although company has taken immense care and took essential steps to realize the property in a better manner, the property has been taken and utilized for various uses which were not related to carrying out business activities. Decision given was used a landmark for the cases wherein it was held that simply realization of an asset was on account of capital in an enterprising way (Smith, 2003). III. FC of T v Whitfords Beach Pty Ltd (1982) 150 CLR It was held in this case that property which has not been bought in regular way of doing a occupation or differently for the motive of earning gain or doing sale including profit is merged into a job of dealing with such a land, with a drawback that the gains of such a deal are counted as earning, even though the gains should be calculated by way of giving acknowledgment to the price of the land at the time it merged and not by way of acknowledgment which was given to the cost of acquiring(Edmonds,2010). Statham Anor v FC of T 89 ATC 4070 In this case the court held that there are various governing bodies that support that a taxpayer who has a part of land which is a capital asset and who acquires the land in an enterprising manner can treat the profits from the realization as capital if the growth is nothing more than the Mere realization of capital assets. And also a growth involving 105 lots over 4 stages were held to be nothing more than mere realization of capital assets (Cooper Grace Ward, 2015). Casimaty v FC of T 97 ATC 5135 It was held that the sale of the taxpayer from the sub division arose from simple realization of a part of property of the taxpayer. Consequently, According to section 25(1) or 26(a) of ITAA (1936) any type of profit on sales will not be assessable. Therefore, it was concluded by the judge that as the business carried on by the taxpayer was not on land development as a result of which, the growth and sub division of Acton View was taken up step by step in reply to the emergencies of increasing debt and harming health. No logical plan was given for the subdivision of the property to increase the return.eve at the last assessment date 1/3rd area of the whole land had not been subdivided. In order to reach the view that the transactions were not done inside a business like fashion in regard to the fact that the individual who is liable to pay tax did not guarantee to take charge of the work apart from what was essential to assure the recommendation of municipal bodies of the upcoming plans of sub dividing or enriching the presentations of the peoples lots. Because as per the judge the person who is liable to pay tax took over and continued to hold Acton View for the purpose of Production or residence(Smith, 2003). Moana Sand Pty Ltd v FC of T 88 ATC 4897 Court in this case held that the scheme of earning gain which was taken into concern was not entered into for a predefined aim of making gain by selling the land which was took over as a part of scheme. Court established that it gave the judgment individually for the aim to absolve the suspension of the first part of Section 26(a). The words of Gibbs a jurist were consulted for the aim and words of Jacob in a case in which he made a reference to the being of a dual object as adequate to give an value the personality of a receipt related asset. Although inspite of the fact that the test was rejected it was upheld that the Court went no further than to engage this test in London Australia (Flynn, 1999). VII. Crow v FC of T 88 ATC 4620 In this case it was upheld that the leverage of different properties and the incidental sub division and selling of piece of property involve deals which were repetitious and planned manner and had characterteristics of a continuous occupation of property growth. The Tribunal was gratified that the person paying tax purchased and sold the property for the aim of earning profit. The Taxpayers activities properly answer the description of doing the business of property growth and profit therefore constitute income for the aim of sub section 25(1) (ITAA 1936) (Australian Taxation Office, 1996). VIII. McCurry Anor v FC of T 98 ATC 4487 In this case it was held that the profit from sale of any land was said to be assessable under section 25(1). The taxpayers entered into a profit making agreement or scheme which was a deal or a business. Their merge was related to trading and from it they make profit which has been expected. If a land is taken up in a course of business or as a result of deal for attaining or earning profit from its growth and sale that merge is not taken as investment and profit taken up from it is income for the purpose of section 25(1). In a case study, where taxpayers were not doing any business, the profit to be assessable must have been taken up from a transaction that can be described as a commercial deal. References: Australian Taxation Office, (1996). ATO Interpretative Decision, Australian Government. Accessed on 22nd Aug, 2016 from: https://www.ato.gov.au/law/view/document?docid=AID/AID200155/00001. Australian Taxation Office.( n.d.). Taxation Ruling TR 98/1, Australian Government. Accessed on 22nd Aug, 2016 from : https://law.ato.gov.au/atolaw/view.htm?Docid=TXR/TR9817/NAT/ATO/00001. Australian Taxation Office. (2011). Residency - the resides test, Australian Government. Accessed on 22nd Aug, 2016 from: https://www.ato.gov.au/Individuals/International-tax-for-individuals/In-detail/Residency/Residency---the-resides-test/. Australian Taxation Office.(2015).Residency Tests, Australian Government, Accessed on 22nd Aug, 2016 from: https://www.ato.gov.au/Individuals/International-tax-for-individuals/Work-out-your-tax-residency/Residency-tests/. Australian Taxation Office.(n.d.). Taxation Ruling TR 92/3, Australian Government,Accessed on 22nd Aug, 2016 from: https://law.ato.gov.au/atolaw/view.htm?DocID=TXR/TR923/NAT/ATO/00001. Cooper Grace Ward Lawyers.(2015). Tax and GST issues with small property developments, Accessed on 22nd Aug, 2016 from: https://www.cgw.com.au/wp-content/uploads/2015/07/Tax-and-GST-issues-with-small-property-developments-Greg-Cahill-May-2015.pdf. Edmonds, J.R.(2010). A Finding that a taxpayer carries on a business: what is required, related issues and what are the tax consequences?,Accessed on 22nd Aug, 2016 from: https://sites.thomsonreuters.com.au/journals/files/2010/10/j03_v039_ATREV_pt02_edmonds_offprint.pdf. FCT v Pechey 75 ATC 4083 at 4086 Flynn, M.(1999). DISTINGUISHING BETWEEN INCOME AND CAPITAL RECEIPTS - A SEARCH FOR PRINCIPLE, Journal of Australian Taxation, Accessed on 22nd Aug,2016 from: https://www.austlii.edu.au/au/journals/JlATax/1999/13.html. Smith,A.(2003). PROPERTY DEVELOPMENT Land and Property, TAXATION INSTITUTE OF AUSTRALIA, Accessed on 22nd Aug, 2016 from: file:///C:/Users/Guest/Downloads/d020520030207_prop_development_smith.pdf. Wills, M. (1997). The Income Tax Implications of a Foreign Individual Contracting to do Business in Australia, with Particular Reference to the Concepts of 'Residence' and 'Source', Bond Law Review, Volume 9, Issue 1.Accessed on 22nd Aug, 2016 from: https://www.austlii.edu.au/au/journals/BondLawRw/1997/3.pdf.

Wednesday, December 4, 2019

Marketing Consumer Behavior Information of Product

Question: Describe about the Marketing Consumer Behavior for Information of Product. Answer: Activity 1 Sydney Institute is a non-profit organization that applies marketing concept. It is a private institute in Australia that belongs to the education industry. The institute exchanges education services for educational fee. The institute applies marketing concept by studying the needs and requirements of the demography and offering the courses that are in demand as per the requirements of the masses. They target their market and advertise and promote their services to the public so that they can attract students to their institutes (Solomon 2014). The profit is in the form of educational fee that they get from the students of the institute and donations. Billabongs websites throws a lot of light n the surfing, skating and skiing industries. However, it does not offer much information about its products. This can work against the company and can turn out to be its shortcomings. The customer needs and demands depend on the utility they would receive from a product or service. Thus, it is important that more information about a product is provided to the customers and consequently, the product is adequately advertised or promoted to the customers. Displaying of information about the product on the internet is a form of advertisement and promotional activity and scarce information about a product can be the shortcoming of a company. in this case, Billabongs lack of information about the information might pave the way to be the companys undoing since the customers will remain oblivious of the products the company offers to the public. Activity 2 The Nestle Australian website depicts that Australian parents are not aware of the appropriate level of nutrition that is needed by children so that they develop healthy eating habits. According to this survey, which was conducted by Nestle Healthy Active Kids as a part of Raising Nutrition Savvy Kids Report, it was shown that more than 1300 parents were asked about the nutrient portion that was being served to the children (www.nestle.com.au 2016). However, more than 78% were oblivious of the correct nutrition mix and the knowledge of the healthy eating habits fell short. When they were asked particular question, none of the parent could secure full marks regarding diet and nutrition as suggested by the Australian Dietary Guidelines. The purpose of this survey was to incorporate healthy eating habits among kids. Peters Brand Pilsner is the latest product that is being introduced in the market. It can be seen that this is the current product, which is grabbing the attention of the people from youths to adults. The product is a German style pilsner, which is brewed by United Export Breweries (www.beeradvocate.com 2016). This product has a wide demographic reach and is appreciated and purchased by customers ranging from different age group and the reasonable price makes it a successful campaign since the price and the quality of the beer will escalate the sales of it. Activity 3 Household income is the major indicator of the distribution of income of New Zealand. The sources of data like Qualification and occupation shed critical light on the socio-economic level of the Northern Territory. One fact that is important to note in the case of Northern Territory is that income is not the same as wealth. For instance, the high number of retired people in the Northern territory forms the bulk of Household income with low income but they have significant amount of wealth. For the purpose of assessment of household income, it should be viewed as a combination of Household composition and age. There are higher numbers of high income earning group compared to low income earning group. Around 23.8 % comprised of high income earning group (Bray, Gray and Katz 2014). The income of an individual depended on status of the employment, age, qualification etc. The retired people will receive less income. The demographic of the Northern territory and the age pattern of the popu lation has to be studied to understand the income distribution of the place. Activity 4 On evaluating the web services of three fast moving consumer goods company; namely Bega Cheese Company, Coca Cola and Goodmand Fiedler, it was observed that these companies followed the segmented marketing approach. The segmented marketing approach is a systematic approach that these companies adopt as they segment the market into different categories and make the products available for the market depending on their needs and requirements. On evaluation of their market approach, it could be seen that Coca Cola has the most systematic market segmentation approach, followed by Bega Cheese and then by Goodman Fiedler. Coca Cola uses multi-segmenting, which is based on different segments of the market. The company aims at different age groups, ethnicity, lifestyle, income group etc. as a part of the market segmentation policy (Coca-cola.com 2016). This gives the company a clear edge over it rivals. Bega Cheese has a segmented marketing approach. It responds to the market demands based on the different segments it aims to address (Bega.net.au 2016). Depending upon the requirement of the market, and the demographic and geographical location, the company produces cheese and other dairy products. Goodman Fiedler also follows segmented market approach (Goodman Fielder.com 2016). There are certain recommendations that these companies can use to improve its market segmentation. One of this could be investing more in secondary research to have a better understanding of the market. These companies can further break the market segmentation into behavioural segmentation and market their products accordingly. Improving their products or upgrading their products can also be used for improving their market segmentation. Activity 5 The worldwide demographic trends tend to offer business opportunities to various organizations. The population explosion and increasing rate of population growth will mean that that businesses have to increase their production scale and in the process it will increase the profitability of the company. It will mean that the business will have to increase their product portfolio and will have to produce more commodities that will meet the needs and requirements of the consumers. The cultural diversity in a population will present new opportunities to the business to increase their production and introduce diversified products in the market. At the same time, there major rise in urbanisation will lead to rise in fast moving consumer goods. At the same time, the age pattern in the demography of a place will lead to an increase the production scale of a commodity (Leonidou et al. 2013). It can be seen that the health industry is set to benefit from ageing baby boomers. It is seen that the rise in the baby boomers has an important impact on demographic and the health industries is set to majorly benefit from this. The increase i the population of old age people will see improvisation in the technology related to health and medical equipments. The need for better facility of health and social care will lead to improvisation and upliftment of the health and medical industries. Health and medical instruments will seen an increase in the production scale and at the same time the health and nursing industry is seemed to benefit from ageing baby boomers (Leonidou et al. 2013). Reference List Bega.net.au. (2016). Bega Cheese | Real Town, Real Cheese. [online] Available at: https://www.bega.net.au [Accessed 24 Aug. 2016]. Bray, J.R., Gray, M., Hand, K. and Katz, I., 2014. Evaluating new income management in the Northern Territory: final evaluation report.Social Policy Research Centre, University of New South Wales. Coca-cola.com. (2016). Coca-Cola Global: Soft Drinks Beverage Products. [online] Available at: https://www.coca-cola.com [Accessed 24 Aug. 2016]. Goodman Fielder. (2016). Home - Goodman Fielder. [online] Available at: https://goodmanfielder.com/ [Accessed 24 Aug. 2016]. https://www.beeradvocate.com Beers Union Export Brewery, (2016). [online] Available at: https://www.beeradvocate.com Beers Union Export Brewery [Accessed 24 Aug. 2016]. https://www.nestle.com.au. (2016).Home. [online] Available at: https://www.nestle.com.au/ [Accessed 24 Aug. 2016]. Leonidou, L.C., Kvasova, O., Leonidou, C.N. and Chari, S., 2013. Business unethicality as an impediment to consumer trust: The moderating role of demographic and cultural characteristics.Journal of Business Ethics,112(3), pp.397-415. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being. Engelwood Cliffs, NJ: prentice Hall.

Thursday, November 28, 2019

Participated in Inter College Tech Fest free essay sample

Hospital Management System records various information such as personal details, test results, prescriptions etc. and those details are made accessible to various users such as Patients, Doctor, Lab assistant, Pharmacist etc. The project is implemented using HTML and CSS in front end, data stored using Oracle 10g database and server side scripting is done with JSP. Paper-pencil works at hospital can be avoided using the system. And the most important advantage of the system is that it can be accessed from anywhere in the world. It is a comprehensive hospital management system developed from the ground up to fulfill the needs of independent hospitals to manage patient details. It has a simple user interface and is intuitive. This insures that the users spend less time in learning the system and hence, increase their productivity.

Sunday, November 24, 2019

Free Essays on Harry Potter And The Order Fo The Phoenix

Plot Harry Potter and the Order of the Phoenix started out like every other Harry Potter book. Harry had to suffer at his aunt Petunia and his uncle Vernon’s square house on Privet Drive during the summer. Petunia and Vernon Dursley were what you call â€Å"muggles†. They were close-minded non-magical folk who despised all witches and wizards. That was the main reason why they treated Harry like he wasn’t even a human being. He found out he was a wizard on his eleventh birthday and has went through a lot ever since. Along with his aunt and uncle, Harry had to deal with his bully cousin Dudley. Without the use of magic, he was pretty much defenceless against him. In addition to all that, he was just like any other teen boy. He started to lose his temper a lot more and all the things only Harry had to deal with was getting too much for him. An example of this is on page 63. â€Å"But before he knew it, Harry was shouting. â€Å"SO YOU HAVEN’T BEEN IN THE MEETINGS, BIG DEAL! YOU’VE STILL BEEN HERE, HAVEN’T YOU? YOU’VE STILL BEEN TOGETHER! ME, I’VE BEEN STUCK AT THE DURSLEYS’ FOR A MONTH! AND I’VE HANDLED MORE THAN YOU TWO’VE EVER MANAGED AND DUMBLEDORE KNOWS IT – WHO SAVED THE PHILOSOPHER’S STONE? WHO GOT RID OF RIDDLE? WHO SAVED BOTH YOUR SKINS FROM THE DEMENTORS?† Then continued on page 64. â€Å"WHO HAD TO GET PAST THE DRAGONS AND SPHINXES AND EVERY OTHER FOUL THING LAST YEAR? WHO SAW HIM COME BACK? WHO HAD TO ESCAPE FROM HIM? ME!† â€Å"BUT WHY SHOULD I KNOW WHAT’S GOING ON? WHY SHOULD ANYONE BOTHER TO TELL ME WHAT’S BEEN HAPPENING?† â€Å" CAN’T’VE WANTED TO THAT MUCH, CAN YOU, OR YOU’D HAVE SENT ME AN OWL, BUT DUMBLEDORE MADE YOU SWARE. â€Å" FOUR WEEKS I’VE BEEN STUCK IN PRIVET DRIVE, NICKING PAPERS OUT OF BINS TO TRY AND FIND OUT WHAT’S BEEN GOING ON.† â€Å"I SUPPOSE YOU’VE BEEN HAVING A REAL LAUGH, HAVEN’T YOU, ALL HOLED UP HERE TOGETHER.† On a walk back from a park Harry went to, he m... Free Essays on Harry Potter And The Order Fo The Phoenix Free Essays on Harry Potter And The Order Fo The Phoenix Plot Harry Potter and the Order of the Phoenix started out like every other Harry Potter book. Harry had to suffer at his aunt Petunia and his uncle Vernon’s square house on Privet Drive during the summer. Petunia and Vernon Dursley were what you call â€Å"muggles†. They were close-minded non-magical folk who despised all witches and wizards. That was the main reason why they treated Harry like he wasn’t even a human being. He found out he was a wizard on his eleventh birthday and has went through a lot ever since. Along with his aunt and uncle, Harry had to deal with his bully cousin Dudley. Without the use of magic, he was pretty much defenceless against him. In addition to all that, he was just like any other teen boy. He started to lose his temper a lot more and all the things only Harry had to deal with was getting too much for him. An example of this is on page 63. â€Å"But before he knew it, Harry was shouting. â€Å"SO YOU HAVEN’T BEEN IN THE MEETINGS, BIG DEAL! YOU’VE STILL BEEN HERE, HAVEN’T YOU? YOU’VE STILL BEEN TOGETHER! ME, I’VE BEEN STUCK AT THE DURSLEYS’ FOR A MONTH! AND I’VE HANDLED MORE THAN YOU TWO’VE EVER MANAGED AND DUMBLEDORE KNOWS IT – WHO SAVED THE PHILOSOPHER’S STONE? WHO GOT RID OF RIDDLE? WHO SAVED BOTH YOUR SKINS FROM THE DEMENTORS?† Then continued on page 64. â€Å"WHO HAD TO GET PAST THE DRAGONS AND SPHINXES AND EVERY OTHER FOUL THING LAST YEAR? WHO SAW HIM COME BACK? WHO HAD TO ESCAPE FROM HIM? ME!† â€Å"BUT WHY SHOULD I KNOW WHAT’S GOING ON? WHY SHOULD ANYONE BOTHER TO TELL ME WHAT’S BEEN HAPPENING?† â€Å" CAN’T’VE WANTED TO THAT MUCH, CAN YOU, OR YOU’D HAVE SENT ME AN OWL, BUT DUMBLEDORE MADE YOU SWARE. â€Å" FOUR WEEKS I’VE BEEN STUCK IN PRIVET DRIVE, NICKING PAPERS OUT OF BINS TO TRY AND FIND OUT WHAT’S BEEN GOING ON.† â€Å"I SUPPOSE YOU’VE BEEN HAVING A REAL LAUGH, HAVEN’T YOU, ALL HOLED UP HERE TOGETHER.† On a walk back from a park Harry went to, he m...

Thursday, November 21, 2019

Art Friedman - Friedmans Appliance Case Study Example | Topics and Well Written Essays - 250 words

Art Friedman - Friedmans Appliance - Case Study Example Earning a decent salary followed by  convenient  and safe working conditions  depict  the hierarchy of needs. A generous salary acts as a first  level  motivator then  suitable  working conditions  come  in as a  second  level motivator. The factor applying to Friedman’s Appliance is hygiene factor. These factors include; quality of supervision, working condition, salary,  administration  and  company  policies. The need for  achievement  also applies in Friedman’s Appliance. Employees with the need of achievement were free to choose their  appropriate  working  schedule  and  propose  their  pay  (Lussier  &  Achua, 2010). Equity and  expectancy  theories do apply in Friedman’s Appliance  case. Employees  expect  their input and outputs to be at par as outlined in Equity theory. In Friedmans Appliance, employees could choose their level of  salary  in accordance with their level of input. According to  expectancy  theory, there is a direct relationship between motivation and the  performance  generated. Employees at Friedmans Appliance increased their productivity with  an increase  in their salaries (Lussier  &  Achua, 2010). Friedman employed positive reinforcement. Positive reinforcement is adding a stimulus in order to  achieve  a  superior  response. Employees at Friedmans Appliance got a pay raise and also had the benefit of choosing their working schedule. These, in turn, increased their productivity (Lussier  &  Achua, 2010). Conscientiousness is one of the five personality dimensions illustrated by Art Friedman. Employees illustrated this by being achievement-oriented, disciplined and organized. Friedmans Appliance employees exhibited this goal-directed behavior. Their conscientiousness positively correlated with their productivity (Lussier  &  Achua,

Wednesday, November 20, 2019

The Mexican Revolution of 1910 Essay Example | Topics and Well Written Essays - 1250 words

The Mexican Revolution of 1910 - Essay Example erefore, the themes of the revolution were to end dictatorship and institute land reforms, summarized in the terms ‘land belongs to those who work in it’ (Gonzales, 47). The story of the revolution that can be seen through the lens of these sources is that of a people putting their foot down and demanding a change that would see the actual people who labored in the farms reap the benefits of their sweat and labor, at the expense of the landowners benefiting from the same. The revolution was largely sparked by a plan written by Francisco Madero, an exile political activist living in Texas US in 1910, on how the dictatorial government of the then president Porfirio DÃ ­az would be removed from office (Madero, 732). This document inspired many rebels and intellectuals who were opposed to the dictatorial rule of Diaz that had violated the Mexican constitution of 1857, thus the rebels decided to take up arms. Led by a rebel leader, Francisco Villa from north Mexico, the rebels took up arms and started the struggle from the northern states. It is the success of the northern rebel troops that inspired the outbreak of armed struggle throughout the country, with the south Mexico rebels, led by Emiliano Zapata from the south starting their struggle. Thus, realizing that things were going terribly wrong, the dictatorial president, DÃ ­az, resigned and fled the country on may 1911 (de Fuentes, n.p.). This was the hallmark of the revolution, which nevertheless continued throughout the decade ending the 1920s. The notable social cause of the Mexican Revolution of 1910 was the lack of voice of the people in the leadership of the country. Thus, social welfare of the Mexican was largely denied, with the freedom of press and education that forms essential social platform for a free society, being greatly restricted to the poor and the peasant Mexicans (Coerver and Hall, 22). The government of President Diaz had come into power through a coup, and then it consolidated power

Monday, November 18, 2019

Myth Essay Example | Topics and Well Written Essays - 1500 words

Myth - Essay Example According to Campbell, myths are not lies or tall-tales. They are however imaginative, symbolic stories that people of virtually all times have told as a means of expressing their deepest feelings and insights of the ultimate reality1 . Therefore it is not possible to suggest that a myth means only one thing. With time, it is easy for a story to loose its concrete localization, or even become associated with a different story or hero altogether. This implies that a myth can go into a number of directions with time, acquiring new associations or losing the old ones. In many performances, mythical stories that are familiar to certain people were used to catch the attention of the audience. Self conscious collection in a body becomes very important when it is found that the common body of knowledge within a certain culture has started to fade away. However, some people perceived myths to be for those people who are weak and had undergone psychoanalysis and thus needed only to see through their superficial covering of the past incidents2. Myth is so enduring that it does not easily vanish with the increased complexities of life. The changing global economic and political situation has had little effect in causing the myth to wither. Myths appear at all levels of social life although it has been felt that it is important at the primitive social life. Therefore, a myth can be taken to be a sacred form that can explain how for instance the world and mankind came to be. A myth can be used to give an explanation of something that extends beyond human mortal beliefs but has certain meanings. This can be based on what many people refer to as sacred beliefs/life. However, some scientists have argued that a myth is not based on sacred traditions or collective rituals. In this perspective it is also a fact that modern human beings are products of non-mythological world's way of thinking. It is however true to claim that myths have been highly coiled around many sacred socio-historical settings, which might seem to be more of t raditional and less technologically oriented modern people. However, putting the myth stories from one society with another that are related can make a person to understand more of what happens and why such things happens. It also helps people to live harmoniously in the society. According to Billias, myths helps to human beings to know their true selves by creating a world that all the people can live in with the surrounding community3. Literal Vs Metaphorical Interpretation of myths In interpreting mythical stories, they can be taken to be literally or metaphorical. When talking about literal interpretation, it is assumed to represent factually true statements or false, depending on the case. Metaphorical interpretation is taken to mean merely poetical language or existentially significant. Therefore, literal language is simply cognitively meaning while the metaphorical language expresses attitude and commitment4. The literal and metaphorical interpretation can be applied in the case of incarnation of Jesus. As Gill explains, "that Jesus was God the son incarnate is not literally true since it has no literal meaning, but it is an application to Jesus of a mythical concept whose function is analogous to that of the notion of divine sonship ascribed in the ancient world to a king", (Para 11)5. Literal and metaphorical meaning depends on the authors or narrators implicit

Friday, November 15, 2019

A Political Analysis For Coca-Cola Enterprise

A Political Analysis For Coca-Cola Enterprise Political analysis is refers to government policy such as the degree of intervention in the economy (Oxford, 2007). However, Coca-Cola is a very popular cola. It is a carbonated soft drink with non-alcoholic. So that, Coca-cola beverages was fall within the food category under Food and Drug Administration, also called as FDA or USFDA. The Food and Drug Administration is an agency of the United Stated Department of Health and Human Services, it also enforces other laws. In 2008 year, FDA had sent warning letter to Coca-Cola Company, the subject of the Coca-Cola Company is misleading that nutrition for Food Safety and Applied Nutrition. Therefore, the government is play important role in manufacturing on product in terms of regulations, such as potential fines to punish that companies do not meet a standard of laws. Political conditions for in international markets, including civil unrest, government charges and restriction on the ability. Sometimes they need to changes in law and regulations, such as changes in accounting standards, taxation requirements and environmental laws in domestic for foreign jurisdictions. Besides that, Coca-Cola Company also ability to penetrate developing and emerging markets to maintain their sales, such as North Asia, Eurasia and Middle Asia in 2005 Cokes sales increases around 11 percent, which also depends on economic and political conditions (Anonymous, n.d.). 2.3 Economic Analysis for Coca-Cola Enterprise Economic analysis included interest rates, taxation changes, economic growth, inflation and exchange rate (Oxford, 2007). In 2010 year, American has largest and most technological powerful economy in the world, with a per capital GDP of $46,900 (Geographical, 2010). However things changed. Contraction or negative GDP growth were defined by economist about that loosely recession. (Rex, 2001). When interest rates are lower, when economic stability Coca- Cola can loan money from bank to do investment in other product, technology or property. So that, when researching for new product would cost less the Coca-Cola Company will sell its products for less, people will spend to coca-cola will be more cause they would get cheap products from Coca-Cola. 2.4 Social Analysis for Coca-Cola Enterprise It includes the demographic and cultural aspects of the external marco environment. Changes in social trends can impact on the demand for a firms product and the availability and willingness to buy (Oxford, 2007). These factors affect customer need and the size of the potential market. In American, many citizens are practicing healthier lifestyle. Consumers from the age of 37 to 55 are increasingly concerned with nutrition causes they worry about their healthy from their food and beverage. It will continue to influence the non-alcoholic beverage industry by increasing the demand overall and in the healthier beverages. 2.5 Technological Analysis for Coca-Cola Enterprise Technology factors can reduce costs, improve quality with reduce minimum efficient production level and lead innovation to influence outsourcing decisions (Oxford, 2007). For Coca-Cola companies to effective the advertising, marketing and promotional programs. They make some products look attractive, such as cans and plastic bottles have increased sales for Coca-Cola as these are easier to carry and you can bin them once they are used. This helps in selling of the products. The international consideration At the company Coca-cola Company, all people are their competitive advantages to differentiate them in the marketplace (Caree, n.d.). They represent and help Coca-Cola Company build the worlds greatest brands and became well-known brands in the international market and business (Caree, n.d.). Recently, Coca-Cola Company has involves many activities in the international business. As we know that in November 16, 2010, Coca-cola India launches Nestea. Coca-Cola India proclaimed the brand of Nestea is the globally successful ready-to-drink iced tea in the country. Simply to define Nestea, Nestea is a brand of ice tea manufactured by Nestle and distributed by Nestle companys beverage department in the United States (Mahalo, 2010). Incidentally, Nestea is a brand licensed from Beverage Partners Worldwide (BPW) (Shilpa, 2010). The 50:50 joint ventures leverages the products manufactured by Nestle and the marketing initiatives of Coca-cola (Shilpa, 2010). In India, Nestea will be bottled in a plant in Andhra Pradesh (Shilpa, 2010). When Coca-Cola India joint ventures with Nestle, they consider quality of the product and also their future. According to Mr. Ricardo Fort, Vice President Marketing, Coca-Cola India, as a beverage company, our aim to be able to offer a beverage for every lifestyle and occasion, which also aids long term, sustainable business growth (IIFL, 2010). They are constantly to working on high-quality to their portfolio (IILF, 2010). In the journey of the joint ventures and expansion the brand of Nestea across the globe will face some problem in international business. One of the problems is relating to brand name. Brand plays an important role in the international business and also market. Cause a brand is the identity of a specific product, service or business. Concept of the brand is the personality that identifies a product, service or company and how to key constituencies. The Coca-cola logo is an example of widely-recognized trademark representing a global brand. When Coca-Cola Company acquired Nestle in India, the brand was well-known in the country. But the problem with the brand name acquisition is the likely fall in goodwill even, through there is local goodwill where the brand is used (Aswathappa, 2008). So the firm should consider the image they wish to create for their products to local or foreign (Aswathappa, 2008). Countries with higher levels of economic development tend to have a higher quality i mage for their Nestea then do less developed countries (Aswathappa, 2008). But image can change. In addition, there are always legal or cultural factors that force to alter the brand names under which it sells its product. Simply to define it, different places have different cultures. Firstly need to understand about cultural of other countries. Such as cultural is China is guan xi. So Indian cultural is defined by relatively strict social hierarchy. That they need to do the packaging, image and so on to attractive them with right cultural cause to make sure that Nestea is suitable for them and the global consumers. The growth of business Coca-Cola Company is a well-known company and also famous brand in the global. But they still require to establish to growth strategies based on their current performance in the industry and also and they want to development their soft drinks will be located in everywhere in the each country become more successful. As we know that the Coca-Cola Company is the worlds leading seller of soft drink, the best seller especially is coca-cola. It sells a range of product to meet a broad range of consumer needs. Once the company identifies there is need, Coca-Cola has to decide how it is going to meet this demand. Coca-Cola Company requires using that Adsoffs Product -Market Matrix. Firstly, we need to understand about Adsoff Matrix Product. The Adsoff Product/Market Matrix is a tool that helps businesses decides their product and market growth strategy and also to attempts to grow depend on whether it markets new or existing products in new or existing markets (Rabidbi, 2008). There are four main categories for selection; there are market penetration, market development, product development and business diversification (Rabidbi, 2008). Below table is after do analysis on the Coca-Cola Company: Existing product New product Existing market Market penetration Diet coke Product development Coca-cola Vanila Fanta Icy Lemon New market Market development Coca-cola share size 1.25 litre Bottle Diversification Winnie the Pooh Roo Juice Powerade Market penetration Market penetration is a business focuses on selling existing products into existing markets. This means increasing their income by, such as promoting the product (Marketing Teacher, 2010). However, the product is still same, do not have any change of the product, and they do not find any new customers and buyers (Marketing Teacher, 2010). This is the objective of higher market share in existing markets and also to secure dominance of growth markets. In Coca-Cola Company, situation of Diet Coke is under market penetration. Since being introduced in 1982 as a result of growing trend towards dieting and healthier living, Diet Coke has been a highly successful product for the Coca-Cola Company, selling millions of unit per year (Anonymous, n.d.). Throughout this time, Coca-Cola has constantly adapted aspects of the marketing mix for Diet Coke in order to continually match customer trends and fashions. Market Development Market development is a business seeks to sell its existing products into new markets. This means that the product not change, but it is marketed to a new places (Marketing Teacher, 2010). The market development is exporting the product to a new region, (Marketing Teacher, 2010). Two types soft drinks of Coca-Cola is under market development, there are Coca Cola Vanilla and Fanta Icy Lemon. Coca Cola Vanilla had successful launch in American, especially in Great Britain, this is because it is new Vanilla flavored version of the Coca-Cola Company (Anonymous, n.d.). Prior to doing so, Coca Cola carried out taste tests and developed the graphical look of the Diet Coke Brand. When they did this, they took great care to incorporate aspects of the Coca Cola brand, but still differentiating it so consumers would see it as an alternative to Coke. While Fanta Icy Lemon is a new flavor sparkling drink by Coca-Cola was a direct result of listening to consumers who called the companys Careline telephone service (Anonymous, n.d.). This business conducted taste tests prior to launch 2001 launch (Anonymous, n.d.). Product Development Product development is a new product into existing markets. This strategy may require the development of new competencies and requires the business to develop modified product which can appeal to existing market (Marketing Teacher, 2010). Coca Cola Share Size 1.5l Bottle is new product for the Coca-Cola Company. Desk research showed Coca Cola that a growing number of households contained 1-2 people, which led them to believe that a smaller version of the 2 litre family sized bottle would sell well to these groups (Anonymous, n.d.). In launching this product including simply sell existing brands such as Coca Cola, Diet Coke and others, Coke did need to alter the product itself, merely different aspects of the marketing mix (Anonymous, n.d.). Besides that, Coca-Cola has been developed to have vanilla,lime, cherry and diet varieties in the soft drinks market. Diversification Diversification is a new product in new markets. Related and unrelated diversification is two types of diversification (Marketing Teacher, 2010). Related diversification means that they remain in a market or industry with we are familiar, while unrelated diversification is where they have no previous industry nor market experience (Marketing Teacher, 2010). Winnie the Pooh Roo Juice and Powerade are new product into new market. Winnie the Pooh Roo Juice is target parents of children aged 2-5 years with a juice drink that was packaged in a fun and colorful manner (Anonymous, n.d.). They chose the characters from Winnie the Pooh for their universal appeal to children and made the product appeal to both children and their parents (Anonymous, n.d.). Brand of Powerade, Coca-Coal developed the energy drink Powerade in response to growth in the sport drink market (Anonymous, n.d.). Much research was carried out into potential competitors within this segment prior o the drink development and launch (Anonymous, n.d.). New venture As we know that Porters Five Forces tool is a simple but powerful tool for understanding about the power lies in a business situation and also to undertake a structural analysis of the soft drink industry coca-cola to gauge the strengths and weaknesses of the opposition and also determine the competitive structure of a given market. In currently, Coca-Cola Company has a discussion with potential development partners to assist in pursuing some of these opportunities to further strengthen the model to another country. The companys goal is to double the program and became more famous in globalization. Brunei is a country best choice for Coca-Cola Company. This is because just a few soft drink industries located in Brunei. So, this is a good investment for Coca-Cola Company. Just simple research about Brunei, Brunei has a small rich economy that includes a mixture between foreign with foreign entrepreneurship, government regulation, welfare measures and village tradition (Theodora, 2010). In currently, government in Brunei also has encouraged more foreign companies to invest in Brunei. Government of Brunei has makes some special offer to new businesses. If new businesses that are meet certain criteria quality for exemption of tax on profits for up to five years. (Travel Dojo, n.d.). In 2008, Coca-Cola saw growth in its licensing segment in Atlanta. For Brunei also will. I will suggest licensing is one of the entry modes into Brunei. In Coca-Cola Company has two licensing, there are in and out. Licensing in is a technology available to provides matters and improve their product, while licensing out is to provide other product out of non-alcoholic beverages (Frank, 2008). Bargaining power of Suppliers Supplier power is a mirror image of the buyer power. It more concentrated and controlled the supply, the more power it wields against the market. Firstly need to understand what the relationship of buyer to seller. This is very important between buyers to sellers. If there are relatively few suppliers compared to buyers since it will give them a lot of save cost and form of supply. Bargaining power of supplier plays important role for soft drink industry, Coca-Cola Company. They need ingredients from supplier to produce non-alcoholic beverages and bottles. Besides that, Coca-Cola Company can plan on switching cost. If in Brunei, Coca-Cola may attract more new customers. It may have new flavor in Brunei to attract consumers who stay in Brunei. This is because, different country may have different cultural with different flavor. Bargaining power of Customers Bargaining power is the ability to influence the setting price (Swathen, 2010). Scale and volume are important in this transaction. When Brunei has Coca-Cola Company, customers can buy coca-cola in bulk more cheaply than import and so has massive advantages. In Brunei, Coca-Cola Company may able to provide a very good deal if it is providing many places for many local authorities. In Brunei is a potential for the buyer to become a provider. This is because brand Coca-Cola is a famous brand. Simply say this technically known as backwards integration. In this case of Coca-Cola might set up their own selling network. In Brunei may be has loyalty consumers, Coca-Cola Company not need to waste a lot money in advertising to promote Coca-Cola. Selling of Coca-Cola will be increase. Coca-Cola Company just concentrate on their role of quality and service. Threat of New Entrants Simply to explain threat of new entrants is a function of both barriers to entry and reaction from existing competitors (Swathen, 2010). Besides that, power is one of the affected by ability of people to enter Brunei. In contrast, entry barriers exist whenever it is difficult or not economically feasible for an outsider to replicate the incumbents position (Porter, 1980b; Sanderson, 1998). Capital requirement is one the entry barriers. The capital cost of getting established in an industry can be so large as to discourage all but the largest companies. Following by switching costs, it refer to the one-time costs that buyers of the industrys output incur if they switch from one companys product to anothers. To overcome the switching cost barrier, new entrants may have to offer buyers a bigger price cut or extra quality or service. All this can mean lower profits margins for new entrants. But in Brunei, government has a special offer to new business, taxes are faced by them will be reduce. Threat of Substitutes Definition of threat of substitutes is the availability of a product that the consumer can purchase instead of the industrys product, such as the price of aluminum beverages cans is constrained by the price of glass bottles, steel cans and plastic containers. In todays society, beverages are essential for Mc Donald, restaurants and so on. In the soft drink industry the big providers are very similar and the cost of switching very small include for the contract, so that, Coca- Cola need to plan the cost of switching to substitute, such as Coca-Cola can try in Brunei to change another product to became more choice for consumers. Quality must maintain to become a substitute better, whether in new country to development. Competitive Rivalry Competitive rivalry is to help determine the extent to which the value created by an industry will be dissipated through head-to-head competition. In Brunei just has seldom soft drink industry. So that, jus t low costs to handle competitors to improve usage rates. But in Brunei will be slow to growth up in the market. Conclusion As a conclusion, an international business needs have prepare different report, cause it can make comparison with different country with another country. PEST, Porters 5 Analysis, and Adsoff Product/Market Matrix are play important to a business. 7.0 References List Anonymous, n.d., The Coca-Cola Company: Companies Histories, [Online] Available at: [Accessed 1 November 2010] Anonymous, n.d., History of Coca- Cola: The fathers of the Coca-Cola Company, [Online] Available at: http://www.angelfire.com/ca3/ETclanSETH114/cokehistory.html Accessed at: 1 November 2010 Anonymous, n.d., Coca-Cola History: The Coca-Cola Company has the worlds leading trademark with regards to softdrink sales, [Online] Available at: [Accessed 1 November 2010] Anonymous, 2010. Geographical Names: United Stated Economics 2010, [Online], Available at: [Accessed 2 November 2010] Anonymous, 2007. The Federal Reserve Board: The Federal Reserve System, [Online], Available at: [Accessed 3 November 2010] Anonymous, 2010. Mahalo: Nestea, [Online] Available at: [Accessed 3 November 2010] Anonymous, 2010. IILF: Coca-cola India launched Nestea, [Online], Available at: [Accessed 17 November 2010] Anonymous, n.d., Investor Relation: Coca-Cola Enterprise Inc. Report Second Quarter 2006 Results, [Online] Available at: [Accessed 2 November 2010] Aswathappa. K., 2008. International Business, Third Edition, Tata McGraw-Hill, page 451-459 [Accessed 3 November 2010] Anonymous, 2008. Rabidbi: Introduction to the Ansoff Matrix, [Online] Available at: [Accessed 3 November 2010] Anonymous, 2010. Marketing Teacher: Ansoffs Matrix Planning for Growth, [Online], Available at: [Accessed 19 November 2010] Anonymous, n.d, The Coca-Cola Company: Coca-Cola and Pepsi Look to Developing Countries to Maintain Sales, [PDF] Available at: [Accessed 19 November 2010] Anonymous, 2010. Countries of the World: Brunei Economy 2010, [Online], Available at: [Accessed 19 November 2010] Anonymous, n.d., Travel Dojo: Brunei Economy, [Online], Available at: [Accessed 19 November 2010] Antenna, n.d., Case Study: Coca-Cola Enterprise, [PDF] Available at: [Accessed 2 November 2010] Caree, E., n.d, Women Leaders: A People Platform, [Online] Available at: [Accessed 3 November 2010] Frank, 2008. Industry Feature: Patenting of Coca-Cola, [Online], Available at: [Accessed 19 November 2010] Mary. B., n.d., Investors: The History of Coca-Cola, [Online] Available at: [Accessed 1 November 2010] Oxford, 2007. Gillespie: PESTEL analysis of the macro-environment, [Online] Available at: [Accessed 2 November 2010] Rex. N., 2001. CBS Market Watch: U.S. Officially in a recession, [Online], Available at: [Accessed 3 November 2010] Shilpa, S., 2010. Coke-Nestle JV enters the bottled iced tea market in India, [Online], Available at: [Accessed 17 November 2010]

Wednesday, November 13, 2019

AIDS and STD Education :: Free AIDS Essays

AIDS and STD Education Adults (over the age of 18) from the _________ company and other peope who I know were randomly assigned to receive the survey. The group includes married males and females as well as single male and females. There are 19 female and 31 male subjects. A survey consisting of twenty statements concerning sexually transmitted disease and HIV infection. The survey was designed by myself . The purpose of the survey is to measure participants awareness of AIDS and sexually transmitted diseases. I am trying to show that people are not well informed about subjects such as condom use, condom use and alcohol, transmission of sexual diseases, and the magnitude of the AIDS problem. Subjects are asked to choose the level with which they agree or disagree with each statement. There are two levels of agreement and two levels of disagreement. See appendix A. A consent form was signed by all participants. See appendix B. Results t-test*: t (48) = -2.2185, p < .0313 | | | df cv pv Variable N Mean Std Dev. Minimum Maximum Q1 50 1.420 0 .810 1.00 4. AIDS and STD Education :: Free AIDS Essays AIDS and STD Education Adults (over the age of 18) from the _________ company and other peope who I know were randomly assigned to receive the survey. The group includes married males and females as well as single male and females. There are 19 female and 31 male subjects. A survey consisting of twenty statements concerning sexually transmitted disease and HIV infection. The survey was designed by myself . The purpose of the survey is to measure participants awareness of AIDS and sexually transmitted diseases. I am trying to show that people are not well informed about subjects such as condom use, condom use and alcohol, transmission of sexual diseases, and the magnitude of the AIDS problem. Subjects are asked to choose the level with which they agree or disagree with each statement. There are two levels of agreement and two levels of disagreement. See appendix A. A consent form was signed by all participants. See appendix B. Results t-test*: t (48) = -2.2185, p < .0313 | | | df cv pv Variable N Mean Std Dev. Minimum Maximum Q1 50 1.420 0 .810 1.00 4.

Sunday, November 10, 2019

Me, Myself: A Rolling Stone Out to Gather Mosses!

Old proverbs made new, so is the scripting of my life so far. Thus at the outset I thank the Almighty for presenting me a unique kaleidoscope to look through and to bask in the joy of discovering the unknown! The Journey I breathed first at Taiwan, then turned into teens at Shanghai and now I'm busy shaping my life in US. My horizon zoomed on gradually, and surely, it couldn't have been better! I hope someday I could boast about myself as a happy citizen of a global village. Thankfully, it was not the case of uprooting, and instead it all went like a series of happy adventure so far. Of course, a few hiccups were there, but who cares if it took some sweat to rise from a non-starter to a first boy in English Class at 7th grade (Shanghai), or for that matter, to adapt to the ethnic cuisine there? Who cared either, when it took some extra effort to excel in the Basketball Varsity Team in spite of a shorter height! Challenges actually serve as springs beneath the launching pads – so I have learnt from my experience – the greater the challenge, the greater the scope to attain a new height! I liked them all. With this spirit, this humble fish has now reached the sea, thankfully with time and tide by its side as guardian angels – one to provide the power of young mind, and the other, which is YOU, to provide me the scope to utilize that power, let alone guiding and governing me towards the right direction. As for the rough shades, I am lucky to have seen off the monotony of a run-of-the-mill life or political storms at places. I still detest the identical uniforms and rigid routines at Taiwan School, or political tension between Taiwan and Shanghai. These are the humdrums I've left behind. Yet I will obviously carry with me the simplicities of Taiwan and the financial/economic knowledge that I could garner from Shanghai. I would always salute my teachers at Villanova (the premier school of Shanghai) for cementing my basement of knowledge and rousing my craving for more of it. And why not? This business school has equipped me bit by bit, to meet all the challenges of academic and social circumstances whatsoever anywhere! And my parents! Words would fall short to describe their contribution in my life. It's because of them I could develop the attitude to find rhythm in diversity, to walk through the tough terrains of the unknown and to appreciate anything good anywhere.   It's this attitude that has made my transitions smoother and enjoyable – why, today I love English language no less than Taiwanese, or for that matter Chinese. Thanks to the unique and varied grooming, today I comprehend one adage from my heart:   â€Å"The more you learn, the more it opens up for learning.† Coming of Age I love my pond, I love that bigger lake too and now I'm excited about my prospect in the sea! So what if I think to raise more capillaries in my brain through varied social, academic and spiritual sparks? The bigger the canvas the bigger scope for its painter! I dream to be a part of the US society, an active molecule to its social, academic and cultural chemistry. I dream to be a big fish in Economics. Big fishes need sea, and so I am here! And yes! It would never be all about taking. Thanks to the new age gurus, I'm a firm believer of the Law of Giving. Thus it has to be a unique symbiosis between my world and me. And this is the world for me. Study and masterminding scopes cannot be better than what is available here. The fuss about politics is absent; the freedom of expression is highly regarded. These are the ideal conditions for a student to grow. Here I will be able to continue my co curricular activities too – I can brush up my Basketball skills again, or the debating skills I earned from the Student Association body. I can renew my writing or editing skills. I can unwind with community services. I can bask in the warmth of friendship. Here's the scope. Here I will be able to light a thousand bulbs in the hall of my heart. It's here I'll be able to air, care and share all of me. This place is the ideal example to establish the law of giving. This is my choicest springboard for actions. And who doesn't know, actions speak louder than words? That is my mantra and with that I'm merrily waiting at your gate. Knock knock knock! Open the door and let me in! I've wonderful dreams waiting to be unearthed. Let that happen here! Ends

Friday, November 8, 2019

Mr. Jacobsen Essay

Mr. Jacobsen Essay Mr. Jacobsen Essay Global Edge Comparison Paper David Jacobsen Indiana Wesleyan University MBAO256 ADM 508 James Kraai Singapore is an emerging global powerhouse on the economic market. As part of the East Asia Pacific Region, Singapore is leading the charge as one of the most successful companies in a very successful region. Out of 183 countries, several factors are used to evaluate and rank them on aspects of business ease and cost. Singapore ranks number one over all with their lowest individual category being 15 out of 183 for Registering Property. (doingbusiness.org) Upon reviewing doingbusiness.org, one of the referenced sites from Global Edge, it appears that one of the key factors to Singapore’s success is the ease and low cost of starting a business. The process can be done in an average of three days when the average for East Asian Pacific is a staggering thirty seven, This appears to be caused in part by having only three procedures to register a business when other countries in the region have seven. The cost of registering a business in Singapore is much lower than the average f or the region as well. The Region averages 22.7% of income per capita, Singapore slides in at .7% making it much more profitable from the get go. This is not to say that the Region is not successful, Singapore is in a trade bloc with ten other Asian countries called ASEAN. It shares the block with countries like Thailand who is ranked 13th out of the 183 countries by doing business yet has a Gross Domestic Product only a fraction of the size of Singapore’s. In fact when you compare the companies in the Trade Bloc, Singapore is by far the largest as far as GDP and has one of the smaller population sizes. In his blog about leading the way in emerging markets, Evan Pennisi describes what some of the key factors to Singapore’s success are. He states â€Å"Singapore was able to position itself as one of the fastest growing economies in the world for one key reason.† He talks about the assistance programs provided to Singapore based companies to encourage expansion. He also talks about the ease of exporting and importing overseas. The factors caused a 9.7 percent increase in

Wednesday, November 6, 2019

Petrys View Of Victimization In The Street Essays - Free Essays

Petry's View Of Victimization In 'The Street' Essays - Free Essays Petry's View Of Victimization In 'The Street' In The Street, by Ann Petry, Lutie and her son Bub, as well as most of the characters, are clearly portrayed as victims. One is ultimately led to believe that their victimization and the barriers they face are because of race. Race is clearly the main obstacle for Lutie and Bub. It is what holds them back from leaving the street. Born into prejudice, they are basically prescribed a future. The three characters which best represent the victimization of African-Americans and women are Bub, Lutie, and Min. The main obstacle facing Lutie is obviously the color of her skin. This prevented her from being able to advance the way she wanted to. The fact that Lutie is a woman contributes to her struggle even further. Women have to deal with male dominance and being victimized by men, in addition to being a minority. Both Lutie and Min try to break free these constraints, but ultimately fail because the task lies deeper than within themselves. This story is a perfect example of the struggles A frican-Americans, and in particular, women, have to endure, and a perfect illustration of the vicious cycle that keeps them unable to achieve the lives that they wanted and worked so hard for. There was a force that was keeping African-Americans on the street, and according to Ann Petry's views, it was the system in which they were living. Lutie is faced with being a single parent. She must provide child care as well as earn money to keep her and her son alive. Her life is a double edged sword, because she needs to be at home and working at the same time: an impossible task. Because of these two factors and the invisible barriers they pose, it is impossible for Lutie to achieve the life she desires for herself and Bub. In the beginning of the story, Lutie was forced to take action and support her family because Jim could not find a job. She left her family and home and sent all her earnings to support them. In that time, it was hard enough for a woman to get a job, let alone an African-American woman. Petry contests that the most available job to them, was being a maid. Lutie was able to get a job working for the Chandlers. The portrayal of the Chandlers was a clear illustration of the racial divides at the time. Lutie was awestruck when she saw the lifestyle that they led. The luxuries they had would never be accessible to someone like Lutie. Although she admires their lifestyle, she loathes the impact money has on them. When Jonathan Chandler killed himself, it was then she realized that money was the only thing that this family had. She was interested in the way which money transformed a suicide she had seen committed from start to finish in front of her very eyes into an accident with a gun(Pet ry 54). It was then that she began to despise the family. The fact that African-Americans were dependent on whites for employment made it hard for them to ever be on the same level. They were dependent on the white race essentially, to live. The increasing dependence made it more difficult to ever overcome the dominance. The knowledge of this is what angers Lutie. Mom, why do white people want colored people shining shoes?(Petry 71). Deep down, she knew that no matter how hard she worked, she would never live the way they did. But she did not want the racist mind to bring her down. She began to blame the white race for the hardships she was enduring. I dont know, Bub, she said finally. But its for the same reason we cant live anywhere else but in places like this...(Petry 72). She wanted to escape the street, and made a great effort. ...Theyd never catch her in their dirt trap...Shed fight her way out(Petry74). But later we learn that this resolve is to no avail. Lutie wanted Bub to have a better life and rise above the street. She worked very hard to provide this for him. She could do it, too- bring him up so that

Monday, November 4, 2019

Market Entry Strategy.Contemporary International Marketing Issue Assignment

Market Entry Strategy.Contemporary International Marketing Issue. Wal-Mart Stores Inc - Assignment Example Critical evaluation of market entry strategy used by Wal-Mart at the time of entering India The retail market of India is one of the largest growing sectors and it contributes to about 15%, towards the GDP of the country. Retailing sector is the most organized sector with large amount of target customers of annual income of more than Rs 45 lacks. Keeping such scenario in mind, Wal-Mart, one of the largest retailers of US decided to enter into the market of India (Onkvisit & Shaw, 2004, pp. 456-470). However, Wal-Mart entered the market of India through the strategy of franchising in order to capture it. It is the procedure in which, the franchisor presents a chain of stores to distribute varied types of products to its target customers. This strategy proved quite effective for Wal-Mart as it helped in fulfilment of the vision of presenting best quality of products at lowest possible prices. Due to which, the level of customers started increasing at a considerable level, thereby creating a stable position in the market among other retail owners. Along with this, its market share also enhanced from 5% at initial sages to about 35% in the year 2011-2012. Apart from this, the total sales increased from US $ 412.112 billion to US $ 435.127 billion in 2012, among other retailers in the market. Due to which, the level of reputation and brand image of Wal-Mart increased to a considerable extent that proved quite effective for the entrant to dominate other retailers. ... Not only this, the strategy of presenting worth mentioning services to the customers also acted as a strength for the organization of Wal-Mart thereby enhancing its brand value considerably. Moreover, it also helped in creating a strongest brand image within the minds of the customers that enhanced its level of sustainability in the market among other contenders. Other than this, due to wide range of products of varying qualities, Wal-Mart became able to attract numerous customers of diverse economic standards. Due to which, it attained a hike in its total sales by almost 65% as compared to other retailers in this competitive market. Therefore, due to such above mentioned activities, Wal-Mart attained the brand name of, ‘World Largest Retailer’, that continued to fulfil the demands of its low-income group customers. Therefore such type of strategy acted as a boon for the new entrant in Indian market, thereby enhancing its profit margin from US $ 311.23 billion to 342.121 billion (Kotabe & Helson, 2011, pp. 376-389). Hence, it might be depicted from the above mentioned points that the strategy of franchising proved extremely effective in generating a strong brand image in the segment of retailing. The factors that influenced Wal-Mart’s decision to enter Indian market In order to understand the retail market scenario of India, Porter’s five forces is used. Threat of new entrants- the threat of new entrants is extremely low as it requires high rate of investment at the initial levels. This fact acted as a boon for the retailer like Wal-Mart as it comprises of huge amount of cash required for investment at the time of entering

Friday, November 1, 2019

How do the cars effect the CO2 level of the air Lab Report

How do the cars effect the CO2 level of the air - Lab Report Example However, humans have been actively affecting the CO2 natural balance through activities that increase the accumulation of these gases in the atmosphere, a factor contributing to increased accumulation of the greenhouse gases in the atmosphere. The typical combustion activities include burning of natural gases, oil coal and in transportation, where vehicles are the main contributors of pollution. In the US today, combustion of gasoline in transportation services accounts for 32% of the total emissions in the country and 27% of all greenhouse emissions; it is  the second largest contributor of greenhouse gases in the atmosphere (Brugge, 3). Consequently, vehicles using gasoline are the second most significant source of greenhouse gases in the U.S, raising concerns on the use of carbon-based fuels. This practical was aimed at measuring the levels of carbon dioxide emitted by vehicles at two busy locations within the school. The aim was  to understand the effect of high vehicle densi ties and the differences in concentration of CO2 gas at two different locations. Vehicles play a significant role in increasing the levels of carbon dioxide in the atmosphere. As has been stated above, combustion is one of the major human activities has been blamed for increased cases of greenhouse gases. A primary agent of combustion that steadily increases the accumulation of these gases is the use of carbon-based fuels. As such, the testing of carbon dioxide levels in the parking area and at the school exit seeks to indicate the role played by vehicles in increasing the levels of emissions in the atmosphere. Utmost care was observed when handling the sensitive instrument to avoid damage.   Two or more people  had  to carry the device while holding the S.S probe  in position. The probe was also prevented from touching the ground where it could collect data and get damage. An important observation during the experiment was that when placing the digital CO2 sensor in the required

Wednesday, October 30, 2019

Issues in Film History Essay Example | Topics and Well Written Essays - 1750 words

Issues in Film History - Essay Example Issues in Film History Filmography, just as any other art of entertainment, depended on the existing models to sustain the production processes with the aim of producing high quality and relevant films as well as motion pictures. The development of the Edison motion picture and its database reveals just how the progress was. The achievements in the film industry have undergone through a series of sophisticated transformations (Johnson, 2002). This period was characterized by the production of low budget films which were characterized by poor quality. These productions were mainly showcased in theatres for entertainment without any pedagogical purposes. From the analysis of early film producers such as Edwin S porter, it becomes evident that the use of motion pictures as a means of entertainment had previously been existent prior to the nineteenth century. Various films have showcased the progress that has been made in the film industry (Cook, 1991). Back then, producers used magic lanterns and other projec tion devices to relay their pictures on the walls for their audiences. The absence of the modern day camera and editing computer software forced most of the producers to rely on brief single shots of their scenes. In fact, they relied entirely on the sequencing of the films to tell their stories through pictures. This production technique was tiring and discouraged the participation of numerous producers thus resulted in a less appealing industry unlike the modern day’s film industry. ... Porter understood that besides the entertaining aspects of the films, they also communicated ideas to their audience. For his movie to gain relevance among the target audience, therefore, he wrote a simple storyline which addressed familiar themes. Despite the progressive development of the motion picture as a means of entertainment, this aspect of the art has not changed. Works of art communicate to their audience. Consequently, artists are compelled to make productions that are of relevance to their target audience. Porter’s film followed a simple story line in which highway robbers hijacked a train wagon to steal from the passengers. To this day, the twelve minute film is considered the greatest production of the time and a milestone in production. Back then, the only known means of transport was the train; it linked towns and states. The train was the only means of transport that guaranteed the reliability of the modern day planes. However, instances of hijackings and othe r on voyage robberies were rampant. Porter’s film is motivated by the rampant robberies and other uncertainties associated with the journey. As the industry develops through time, other producers of film retain the desire to stay relevant to their audience’s expectations and the only way of achieving this is by developing films that follow familiar themes. However, others stretch the imagination of their audiences but they always provide a connection between the current societies to the imagined setting in their films (Geuens, 2000). A number of factors which include the complexity of the story line and the available means of production influences the timing of films. The Great Train Robbery lasted twelve

Monday, October 28, 2019

Post Conflict Reconstruction and the Resurgence of Supposedly Resolved Territorial Conflicts Essay Example for Free

Post Conflict Reconstruction and the Resurgence of Supposedly Resolved Territorial Conflicts Essay Beyond the rhetoric of traditional causes of conflicts which intermittently are also at the root cause of African territorial civil conflicts, this paper examines the question as to why conflict resurges in states where conflict has previously been resolved. From the perspective of two major theoretical frameworks in International Relations: Liberalism and Realism, this paper argues that mechanisms for conflict resolution are often short-termed and often not home-groomed to accommodate the needs of citizens emanating from a civil war. Liberals argue that this is primarily a failure of cooperation between external and internal actors or stakeholders in the peace process. To them, this lack of cooperation generates economic problems and inhibits mistrust which is the embryo for conflict resurgence. In contrast conflict resolution fails primarily as a result of factors emphasized by Realism. The conflict may not have been ripe for resolution because the practical meaning of recognition revealed large gaps between the ways that the parties defined their core interests. Against this background and given the depth of antagonism between the DRC government and MONUC on the one hand and rebel movements on the other, economic wealth of the Congo has failed to generate support for the peace process. Instead, it increased friction and placed additional political obstacles in the way of compromise. The paper also examines the potency of peacekeeping as a vehicle for conflict resolution. It argues that the design and conceptualization of peacekeeping albeit structural challenges like inadequate resources, ill-equipped personnel and lack of a clearly defined and sustainable vision are at the bedrock of cyclical conflicts. In examining the role of MONUC and other interveners in the Congolese peace process, the paper engages a conceptual thesis which seeks to clarify the difference between peacekeeping as a mediator, meddler and interventionist in African civil conflicts. This clarification will inform conceptual thinking on the potency of peacekeeping as a vehicle for the resolution of civil conflicts. The conflict in the Democratic Republic of Congo (DRC) is one demonstration of the fragile nature of post conflict reconstruction and speaks to the need to step-up conflict prevention strategies to meet current challenges which have given rise to new trajectories to territorial conflicts in Africa. Despite deploying a Peace Mission to the Congo (ONUC)[1] in the 1960s, and despite currently harboring the largest and highest funded United Nations Peace Operation (MONUC);[2] the United Nations (UN) is still finding it difficult to bring an end to the territorial conflict in what is regarded as the site for the world’s worst humanitarian conflict. The conflict, therefore, seems to protract with each renewed effort to resolve it. Following field visits, extensive reading on the Congo and interviews with conflict analysts and residents of the DRC, this paper assesses the viability of peacekeeping as a measure for preventing the resurgence of new territorial conflict. While most interviewed are of the view that the challenges of the DRC peace process are enormous and complex, this paper interrogates the role of MONUC as a conflict prevention mechanism, and its effectiveness in sustainable peacebuilding in the Great Lakes region. The paper enriches conceptual thinking with the view that peacekeeping as a form of external intervention has the capacity to support fragile states in their peace building process, and to check prospective territorial conflicts if certain requirements are met. Preliminary investigations indicate that, contrary to previous research which posited political, natural resource and cultural underpinnings as causes of the current DRC conflict, the lack of a clearly defined plan to stop hostilities in the East can largely be accountable for the cyclical violence. Contrary to expectation that following the 2006 DRC election, the fragile Congolese state had attained sovereign maturity to govern itself with limited external support, this paper posits the need for dedicated and timely funding to a new mediator who will engage a five-phased peacebuilding process which will re-orientate existent theoretical and pragmatic processes of conflict prevention, and define succinctly, through policy recommendations, a new direction for the prevention of territorial conflicts. Following this introduction, the next section will explore the causes of territorial conflicts in Africa and elsewhere. This section engages a brief differentiation between causes of conflicts and causes of conflict resurgence with the view of demonstrating that if one cannot prima facie understand the causes of conflict, its resolution attempts will be flawed and such attempts will serve as the corner stone on which prospective conflicts will be erected. Section two will engage a theoretical overview of causes of conflict resurgence. This section will examine causes of conflict resurgence as propounded by two main schools of thought of International Relations: Realism and Liberalism. Following this, tools of conflict resolution will reviewed with principal focus on peacekeeping. The Section will trickle down to a case specific analysis of whether peacekeeping as a tool for conflict resolution is a byproduct of intervention or mediation, and whether in the exercise of their craft, peacekeepers qualify to be called mediators or would be considered meddlers. This section argues that, between 1999 to 2006 when the first democratic election in the Congo was organized, MONUC could well be considered as a mediator, but following that period, MONUC till date (July 2006 to 2010) she is a meddler in the peace process which is largely driven by the rapprochement that was reached between the DRC and Uganda on the one hand, and the DRC and Rwanda on the other. Causes of territorial Conflicts in Africa There are contending theories as to the causes of territorial conflicts. Conflicts seem to have a litany of literature compared to other subsidiary topics of International Affairs and African studies. Scholars have thus far not been able to see the divide between causes of territorial conflicts and conflicts which ensue from the impotency of mechanisms tailored to resolve them. As a result, there is no dearth of literature on the causes of conflicts but one hardly finds any one who has contended that an ineffective resolution strategy could spark new trajectories to conflict. Existing literature on causes of conflict is sometimes limited in scope to address on causes in particular. Adekeye Adebajo has articulated political and cultural underpinnings to be responsible for conflicts. 3] This could hold true for the Sierra Leone conflict but in the face of global adversities, his speculations stand to be criticized because other conflicts like the Rwandan genocide emanate from imbalances in the distribution of economic, political and social resources. Moreover, the ongoing Sudanese conflicts have religious/and or ethnic undertones with no element of cultural or political formulations which equally go along way to excavate the lacunae in Adekeye’s speculations. Paul Collier holds the view that conflicts are fuelled by economic considerations. He posits that most rebel organizations cling onto the idea of grievances in order to elicit more public support for their cause. In his hypothesis, he contemplates that a state with superfluous resources, increasing working-age population, and high unemployment rate is most likely to harbor conflict. His hypothesis, though true for many conflicts that have plagued Africa does not explain other cases in Africa. For instance, former British trusteeship of Cameroon fondly known as Anglophone Cameroon has been wailing for a fair share of economic, political, social and natural resources of the country. Despite this, discontentment has not resulted to war or any from of concrete violence as has occurred in other countries. This phenomenon consequently makes Collier’s assertions fluid. Summarily, Collier, Eboe Hutchful and Kwesi Aning argue that there are countries that have experienced conflict where natural resources were not articulated as the source of the conflict. They cited the examples of Chad and Ethiopia. [5] They acknowledged that some conflicts have been fueled by purely non-resource driven motives resulted. This is true with the cases of Angola, Afghanistan and Sudan. They, however, conceded to the fact that in the conflicts in Liberia, Sierra Leone, and the Democratic Republic of Congo (DRC) resources were one of the stimulants among other elements. They tried to strike a balance by postulating that the end of the Cold War culminated in the proliferation of arms, and ineffective post conflict demilitarization, demobilization, and reintegration of ex-combatants which culminated in an outburst of wary and distressed combatants resulting several coup detat putsch attempts. While one may agree with the grievance theory, the million dollar question is what are people aggrieved about as to resort to conflicts, destruction of property, murder and assassinations? Is it about Governance? Is it distribution of resources? The answer is definitely far from the propositions of the aforementioned scholars. Because some countries have resource crisis and mismanagement, repressive regimes, and poor governance, but know no conflict. This therefore suggests that there is yet an unknown cause of conflict, and this cause is probably one that cuts across all conflicts. The present paper contemplates that inefficacies in the mechanisms for resolving these conflicts could be the brain-child behind the cyclical resurgence of conflicts in states previously hit by territorial civil wars. William Reno on his part contends that internal warfare is motivated by economic considerations especially with regard to the intensification of transitional commerce. He argues that there is a relationship between corruption and politics. According to Reno, conflict is bound to rise where a ruler makes life uncomfortable for his citizens by encouraging the search of his espionage as a means of escaping from squalid conditions. Reno in his postulations contemplates that the absence of good governance engenders politics as a cause of conflict. [8] William Zartman on his part contemplates that the increase in conflict is orchestrated by the collapse of state structure. [9] While one may agree with the collapse of state theory, the lotto question is: What drives the leaders to run the state aground? Keith Somerville, in his view tries to locate the source of conflict within the geopolitical map of Africa, which was bequeathed to it by the colonial powers. He contends that the colonial boundaries and state lines have led to the potpourri of people who hitherto had never before mixed as a group. [10] This articulation is paradoxical. While it means that even if the boundaries that existed in the pre-colonial time were maintained, there could still exist though at different levels, and with different target. [11] The diverse schools of thought examined above have attempted an investigation into the causes of conflict. They have posited economic underpinnings, lack of good governance, and disintegration of state institutions, religious and ethnic differences, corruption and colonial imprints. The opinions are not quite erroneous but fail to see ultimately that conflicts emanate because the global village appears to be in consonance with the fact that peacekeeping is the first port of resort for conflict resolution. Moreover, the fact that the problems postulated by the above authors have engendered conflicts in some areas and not in some despite the presence of similar factors suggest that there is more to conflict than has been articulated by contemporary research on the subject matter. The present paper contemplates that inefficacies in the dispute resolution machinery incubate further conflicts. This paper contemplates that if peacekeeping tools are tailored to empower stakeholders to a peace process, conflicts will be resolved before they escalate. On the contrast between causes of conflicts and causes of conflict resurgence, it should be noted that if conflicts are not prima facie mastered, it will be difficult to seamstress right solutions to them. As a result conflicts tend to hatch new and probably even more complicated dimensions to it.